Customer Relationship Management (CRM)
CRM is a discipline that centres around growing a company’s business by building better customer relationships. It enables a company to monitor, record and facilitate the interactions of sales, marketing and support departments in a single location. Successful companies understand that growth is contingent upon both new and repeat business and to sustain growth, relationship with their customers must also grow.
CRM is about gaining and retaining customers. A few examples of the types of information that a CRM system can track include: Customer contact information. Customer activity such as visits to your website or calls. Commitments made to the customer. Status of customer orders. This data empowers everyone in the company to view a unique profile of every customer and accordingly cater to that customer’s specific needs. Providing company employees with such CRM tools to better know their customers can make all the difference in whether or not you gain a new customer or retain an existing one.
CRM allows a company to gather and manage all of its valuable customer data.
The top six benefits CRM can bring to your company:
CRM: three small letters, with three core concepts. Customer – the heart of a company. Relationship – the key to growing a company. Management – the power of a company to maintain customer relationships.