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Google Core Algorithm Update

Google Core Algorithm Update

Attention webmasters and digital marketers: Google had a major core ranking algorithm update this past weekend. Panda, one of Google’s most significant spam-fighting algorithms, has now been absorbed into the main ranking algorithm. A statement from a Google Spokesperson has confirmed:

“Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly.”

Google have indicated their major update ‘Penguin’ is still expected to happen early this year, so keep your eye on your valuable keywords and rankings and continue to generate quality, original content!

Google I/O


Google I/O will be hosted May 18-20. The major annual event puts Google’s latest and unreleased offerings on display, warding off pressure from Microsoft and Apple’s ever-growing popularity.

These are the industry experts’ predictions for what to expect from this year’s Google I/O:

Project Fi


Project Fi is Google’s wireless phone and data service. The service created a significant buzz when it was deployed, but the hype has since eased – almost to the point of obscurity. Currently, only Nexus users have access Fi services. Speculations are that Google will be looking to expand the service in order to allow other phone users to join as well.

Android N


This year the company may reveal the next update for their mobile platform, Android N. The team behind Pixel C hinted towards Split Screen and Multi-window support as well as other expected features such as pressure sensitivity, the Dark Theme and a battery management tool.

Android Wear


Many updates were released for Android Wear last year, including iOS compatibility. There is speculation that this will be extended to Windows Phone as well, however the current state of the O/S suggests otherwise. Many other updates are expected, such as improved voice control and gesture controls.

Self-Driving Cars


Well-known for their driver-less car technology, Google is tipped to unveil new safety measures at this years conference. July 2015 marked the first incident that resulted in human injuries.

Android Auto


Since its announcement in 2015, a number of car manufacturers committed to the Android Auto platform.

Android Auto functions as both a docking facility (USB) for Android phones on Lollipop and as an interface with digital car dashboards. Features include media playback, messaging, entertainment and mapping, and voice control.  Last year Hyundai was the first to adopt Android Auto making available in the Sonata model. In 2016, Forty more car models will come equipped with Android Auto with releases from manufacturers such as Honda, Ford, Mazda, Mitsubishi, Nissan, Subaru, Suzuki, Audi, VW and Volvo. This year car makers will be also able to develop apps for specific car models. These apps can be updated over the cloud in order to avoid dealerships round-trips.

The direct competitor to Android Auto is Apple CarPlay; a similar platform built for the iPhone brand. Apple CarPlay generated significant interest at CES last week, announcing partnerships with car makers  Chrysler, Ford and Volkswagen, as well as announcing support for vehicles such as the new 2016 Chevy Malibu to the 2016 Ferrari California T and Cadillac Escalade ESV. CarPlay is now available in more than 100 models from 21 car makers. To see the full list click here

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